Puro Verso
Brand identity
Puro Verso is a place where literature and coffee meet.
In this magical space stories and characters are alive out of their books,
sharing their thoughts and inviting us to introduce us into them.

"Puro verso" is an expression that speaks of inventing stories.
It is part of the verbal daily life in Argentina and Uruguay and
is full of certain humor and informality.

Jorge Luis Borges, Charles Dickens, Virginia Woolf and Mark Twain
were the writers selected to be protagonists of the visual identity.
Hamlet, Don Quixote and Jane Austen also tell us about their adventures.
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