The project consisted of developing the visual identity, brand strategy, and communication plan for Moya, a hotel restaurant on a main highway between Madrid and the Mediterranean. It's a key stop for travelers seeking rest, relaxation, and good food at a reasonable price—a home away from home. However, it's often confused with nearby restaurants. The challenge was to create an identity and tone that would set it apart, making it memorable and positioning it as a place where travelers find top quality, affordability, and an experience full of warmth and comfort.
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